Google Business Profile Setup & Optimization
The map pack is the new front door. Google decides who appears there partly on completeness and freshness — two things almost nobody keeps up with. We do the whole build, then keep it alive.
Every field filled in properly
Claim & verify
Ownership sorted out, duplicate listings merged, service area defined correctly.
Categories & services
Primary and secondary categories chosen against what actually ranks in your market, with every service itemized.
Hours & attributes
Holiday hours, appointment links, accessibility and payment attributes filled in — the fields most profiles leave blank.
Photos & cover
A curated, correctly-sized photo set: exterior, interior, team, work samples and logo.
Q&A seeding
The questions customers actually ask, answered on the profile before they have to call.
Posts & review replies
A monthly posting rhythm and response templates so every review gets a reply in your voice.
Before & After
- Unclaimed or half-finished listing
- One generic category
- Three photos from 2019
- No services or attributes listed
- Reviews sitting unanswered
- Invisible outside a direct name search
- Verified and owner-controlled
- Primary + secondary categories tuned to your market
- 20+ current, correctly sized photos
- Every service and attribute itemized
- Every review answered within 48 hours
- Showing up for “near me” searches
Good to know
- How long does it take?
- Verification is the wildcard — Google can take a few days to a couple of weeks. Everything on our side is done within the first week, and the profile keeps improving as photos and posts accumulate.
- Do I keep ownership of the profile?
- Always. You stay the primary owner; we work as a manager and can be removed at any time.
- What if I already have a profile?
- Even better. Most of our work is on existing profiles that were set up once and never touched again.
- Does this replace a website?
- No, but for a lot of small businesses the profile gets more traffic than the website does. Pair it with a review page and you have a complete local presence.
Pair it with a review page
An optimized profile gets you found. A review page keeps the five-star count climbing so you stay found.
See review pages